Homeless World Cup Announces Exciting Partnership with Wearable Tech Firm

Tracking systems will capture data from over 500 players and 40 countries at 16th Homeless World Cup in Mexico City this November

PlayerData, a startup aiming to position itself as a main player in the global high tech sports wearable market, will be the official Sport’s Performance Partner of the Homeless World Cup for this year’s event in Mexico City.

PlayerData’s latest tracking system will be attached to every player and will relay data wirelessly to a base station that will update the event’s tournament site in real time, and will provide exciting insights to players and coaches. From November 13th to 18th, the Mexican capital will welcome more than 500 players from over 40 countries, with 400 fast-paced games across four purpose-built pitches. Around 200,000 spectators will attend with millions more watching the event online.

Co-founded in 2015 by former University of Edinburgh computer science graduates Roy Hotrabhvanon (CEO) and Hayden Ball (CTO), PlayerData’s ‘PlayerData EDGE’ product is in final beta testing.  The product – which provides best-of-class data on biometrics, performance and technique for both individuals and teams – is targeting sports including football, cycling and golf, in addition to other industry sectors over time including gaming and healthcare.

CEO and co-founder Roy Hotrabhvanon is a former international archer who has represented his native Thailand and narrowly missed out on a place at the Rio Olympics in 2016.  PlayerData’s investor base includes Mike Welch, who is the company’s chairman, his investment advisory firm Full Circle Partners and Sir Terry Leahy.

Roy Hotrabhvanon, PlayerData’s CEO and co-founder, said: “We’ve got big plans to make a real impact in wearable tech, in sports to begin with but we’re already examining other markets.  It’s an exciting time for the team and our investors and as we close in on the end of beta testing with paying clients, and it’s an honour and privilege to be partnering with such a well-respected global tournament as the Homeless World Cup.”

Mel Young, co-founder of the Homeless World Cup Foundation said: “We are really excited to be partnering with PlayerData. Their tech will offer our teams and fans an insight into teams’ performances like never before and I believe that this is the first of many exciting collaborations with them. We look forward to seeing the devices in action.”

PlayerData received early stage support from the Royal Society of Edinburgh and Edinburgh Innovation and Scottish Enterprise.