Logo unveiled for 2023 SACRAMENTO HOMELESS WORLD CUP
| The logo for the Sacramento 2023 Homeless World Cup
For the first time in the Homeless World Cup’s 20 year-history, a unique, Sacramento 2023 Homeless World Cup logo and brand is unveiled
The logo is inspired by Sacramento being known as the the City of Trees
A tree is a symbol of strength, growth, healing, connections and branching out. All attributes that the Homeless World Cup helps promote.
Designed by Christopher Payne with support from the Homeless World Cup’s design and graphic agency, Tangent.
With less than a month to go until hundreds of athletes from around the world gather together at California State University, Sacramento, to bring hope, healing, and inspiration to communities around the globe struggling with homelessness, the Homeless World Cup and Street Soccer USA today unveiled the Sacramento 2023 Homeless World Cup logo, slated to represent this tournament’s inaugural trip to the United States.
“We are truly excited that the Homeless World Cup will be played in the United States – in Sacramento - for the first time in its 20-year history. From Paris to Cardiff and Melbourne to Cape Town, this world class tournament has been played in some exceptional cities and venues to bring awareness and understanding to this global issue– homelessness,” said Mel Young, Co-Founder and President of the Homeless World Cup Foundation. “With less than 50 days until the world will focus on the fantastic soccer, the outstanding venue in Sacramento State, and our inspirational players and Member Countries from across the globe , we are proud to launch this unique logo and brand identity for Sacramento 2023, as we celebrate the tournament’s 20th year.”
“The Homeless World Cup tournament identity symbolizes progression, inclusion, and unity which were all essential components to this new tournament logo and brand identity for Sacramento 2023,” said Chris Payne, an award-winning football brand designer who created the identity and unique logo. “We also wanted to highlight Sacramento’s proud history as ‘the City of Trees.’ The tree represents strength, growth, opportunity, and deep-rooted connections. The design also features an abstract footballer joyfully running forward with the ball – a representation and focus on the athletes who are participating that through hope and healing, they have the momentum and ability to move forward and connect, no matter the journey that initially led them to be homeless. These athletes are resilient, strong and confident and will take their ball, and journey with them, to help others.”
The new logo uses green and yellow which can be used interchangeably. “The yellow symbolizes hope while the green represents growth and healing, as well as the city’s abundant trees,” continued Payne. “However, we also will use a ‘carnival of colors’ to represent every nation participating in the Homeless World Cup 2023.”
“We are proud to step up and host the Homeless World Cup, but we could never do so without the resolve of the leadership and grassroots community in Sacramento” said Lawrence Cann, Street Soccer USA. “The event logo captures the character and spirit of the people of Sacramento, and memorializes this moment when Sacramento, the city of trees, out-reached all others to host the greatest sport for social impact event in the world. ”
Hosted at California State University, Sacramento, the Homeless World Cup will take place July 8-15, welcoming athletes from across the world to compete and bring awareness to the global issue of homelessness. It is the first time the event has been hosted in the United States. For content and updates surrounding the competition, audiences can also follow #playformore and #Soccermento23.
Find out more about the Sacramento 2023 Homeless World Cup and how you can donate, volunteer or watch the action: https://2023homelessworldcup.org/
See more football club identities that Christopher Payne has designed here: https://www.footballbranddesigner.com/