Football is a universal language. If you drop a ball anywhere around the world, people know what it is and what to do with it, you could be kicking the ball for the first time or for the 10,000th time, football knows no boundaries and doesn’t exclude anyone.

Every football game is a story and at the Homeless World Cup, we are no different. It’s crucial when telling our story that we are confident and consistent with our words.

No matter who’s writing or speaking, we should always speak with one voice, reflecting the Homeless World Cup’s mission and vision.

This guide will help us as a team moving forward and allow the Homeless World Cup Squad to be together on and off the pitch.

Homeless World Cup
Universal Language

 

The Homeless World Cup Foundation is a unique charity which uses football to inspire people who are homeless to change their own lives.

Our Vision is for a world without homelessness.

Our Mission is to use football to support and inspire people who are homeless to change their own lives; and to change perceptions and attitudes towards people who are experiencing homelessness.

We operate a Global Network, bringing together nearly 70 Member Countries that are using football in their country to tackle homelessness and social isolation.

Homeless World Cup CHANNELS

 

Our channels are the tools we use to reach our audiences. These could be online, print, spoken or on social media. What channels do we use?

OUR FORMATION

 

Homeless World Cup Foundation refers to the organisation as a whole.

Homeless World Cup refers to the tournament and any extra annual events we hold globally.

Since 2003, we have been committed to “changing the lives of people who are homeless through football.”

Today, the work of our movement is varied and extensive – from supporting our global Member Countries to grow and develop to organising our annual Homeless World Cup tournament and events and moments across the globe. The Homeless World Cup’s objectives in all our work is to raise awareness and raise crucial financial funds to tackle homelessness and those lives which have been impacted and continue to be impacted by homelessness.

The Homeless World Cup is a football tournament with purpose. Our year-round work leads to a world class event which transforms the lives of participants. Together with our global Member Countries and partners, we’re shaping attitudes towards homelessness and uniting people through the universal language of football.

A world without homelessness.
That’s the goal.

BRAND ASSETS

 

OUR LOGO & Emblem

Bold, confident and timeless, the Homeless World Cup logo has been recently optimised to perform better in a digital age.

 
 
 

OUR BRAND TYPEFACE

You can purchase a license for our brand typeface, F37 Judge Bold, through Face37 type foundry by clicking the link below.

 
 
 

OUR COLOUR PALETTE

Our brand colour palette is simple but effective.